Professional Makeup from Sweden
Makeup made to perform
72-Hour Wear
Sweat Resistant
Waterproof
Transfer Proof
Matte finish
Vegan
Professional Makeup from Sweden
Makeup made to perform
72-Hour Wear
Sweat Resistant
Waterproof
Transfer Proof
Matte finish
Vegan
72 Hours Wear
Finally a foundation with no limits that lasts 72 hours.
Sweat Resistant
Our Base outlasts your workout. It stays in place whatever you do.
Waterproof
Our Base is climate-adaptive - shower, swim, wash with soap, it stays on.
Patent pending
The Base is a unique and innovative foundation.
Transfer Proof
No more foundation stains. No smudging.
Buildable
The more layers the more it covers - how much do you want to cover?
Non Comedogenic
Our Base breathes. Gives you a matte coverage. No clogging of pores.
SPF30
This foundation contains SPF30 that protects your skin from the sun. The Base is a smart solution if you want to both cover and protect a scar from the sun.
72 Hours Wear
Finally a foundation with no limits that lasts 72 hours.
Sweat Resistant
Our Base outlasts your workout. It stays in place whatever you do.
Waterproof
Our Base is climate-adaptive - shower, swim, wash with soap, it stays on.
Patent pending
The Base is a unique and innovative foundation.
Transfer Proof
No more foundation stains. No smudging.
Buildable
The more layers the more it covers - how much do you want to cover?
Non Comedogenic
Our Base breathes. Gives you a matte coverage. No clogging of pores.
SPF30
This foundation contains SPF30 that protects your skin from the sun. The Base is a smart solution if you want to both cover and protect a scar from the sun.
The Base in use
The Base Foundation
Description
Ingredients
The Base is a long lasting, innovative foundation. It is a unique foundation that has several benefits for you and your skin.
Lasts up to 72 hours
Smudge free
Vegan
Non toxic
Paraben free
Ultra antioxy properties
Petrolatum free
Cruelty free
Non comedogenic
Non acnegenic
72-Hour Wear
Waterproof
SPF30
The Makeup Remover
Description
Ingredients
Since The Base can not be removed with soap or most other Make Up removers we have created a customized remover for a complete and convenient routine experience.
This customised remover reacts and removes the Base in most caring and efficient way.
The formulation is a combination of oils such as coconut and jojoba, infused with vitamins suspended in an oil base.
It feels light and non-greasy leaving the skin with a pleasant feeling.
Stories
Swati, Dubai
I am a makeup artist/influencer. This is the only foundation that looks flawless after a whole day on set.
Felicia, Stockholm
It is smooth and matte at the same time, which makes it really easy to apply. I have tried many foundations and this is actually the first one that lasts the whole day without me having to do any touch ups due to dryness or shiny skin.
Mahogny, Panama
Honestly I can’t feel it on my face and trust me I’ve tested a lot of makeup. It justs blends with my skin.
Marjolaine, Barcelona
I love The Base foundation. Honestly I am addicted to it, it makes my skin look flawless.
Linus, Linköping
I need a foundation that 1) looks good in the sun 2) looks natural on my skin 3) gives me sun protection and your foundation met all my criterias.
Therese, Stockholm
Being a mother, makeup is honestly the last thing I have time to think about. This is the first one that leaves my skin shine free at the end of the day and can stand all the baby hands on my face haha!
Sara, Los Angeles
My regular day is work, work, work and then usually dinner with my friends. I like The Base because it is water resistant and stays on, before going out to dinner I just like washing my face with water and putting on some lipstick, I don’t have time to fix my makeup all the time so thank you for a simple solution.
Cathrin, Örebro
Didn’t really believe it at first, but THIS is the first foundation that has actually stayed on my face after an intense gym session and it lets my skin breathe.
Nikita, New Delhi
Thank you so much for The Base! I absolutely love your product and would certainly recommend it to everyone around. I love that I don’t need to use a concealer when wearing it!
Oksana, London
I love the filtered look, that brown spot I had from sunburn is really gone! It was so annoying to me.
Sarah, Zürich
The Base fits my active lifestyle, being a lifestyle blogger I travel constantly and need make up that can keep up with my tempo.
Hanna, Stockholm
This foundation is the only one that looks matte after I’ve been at the gym.