We promise to be a people company before we are a cosmetic company...

... Therefore we will never compromise with the purpose of our products and always focus on creating cosmetic solutions for active life choices. We simply want people to spend more time living life.

That’s the reason we created our unique formula that both can function as a cosmetic tool for everyday skin but also keep up with any active lifestyle. Because when our makeup works for us we can focus more power and energy on the fun and important stuff.

As our company grows, we shall also become better; by improving our products, expanding our range according to our customers needs and by donating a part of our profit to skin cancer research.

Our journey as a brand has just begun, so let’s work hard to make a good, active and long-lasting impact on people’s lives. Just like our products.

We promise to be a people company before we are a cosmetic company...

... Therefore we will never compromise with the purpose of our products and always focus on creating cosmetic solutions for active life choices. We simply want people to spend more time living life.

That’s the reason we created our unique formula that both can function as a cosmetic tool for everyday skin but also keep up with any active lifestyle. Because when our makeup works for us we can focus more power and energy on the fun and important stuff.

As our company grows, we shall also become better; by improving our products, expanding our range according to our customers needs and by donating a part of our profit to skin cancer research.

Our journey as a brand has just begun, so let’s work hard to make a good, active and long-lasting impact on people’s lives. Just like our products.

When to use our products?

Whenever, wherever. The Base is a long lasting product, up to 72 hours, that adapts to you and your lifestyle and The Makeup Remover is a remover based on natural oils that helps boost your skin.

When to use our products?

Whenever, wherever. The Base is a long lasting product, up to 72 hours, that adapts to you and your lifestyle and The Makeup Remover is a remover based on natural oils that helps boost your skin.

Fresh & Powerful

Our Base comes in eight shades - and more is on the way. We want everybody to find their perfect Base within our range.

Fresh & Powerful

Our Base comes in eight shades - and more is on the way. We want everybody to find their perfect Base within our range.

Non comedogenic and dermatologist tested

BASEOFSWEDEN is developed in Sweden with the highest standards and finest ingredients with respect and care for the skin. Our products have undergone safety assessments in accordance with the Regulation of the European Parliament and the Council on Cosmetic Products. Our products are safe, pigmented and lasting according to our high quality guidelines to ensure maximum performance for you.

The Swedish climate is rough to your skin – it gets cold, warm and snowy, sometimes at the same time! We need to take good care of our skin. Base of Sweden’s products are created to respect - and care for your skin.

Non comedogenic and dermatologist tested

BASEOFSWEDEN is developed in Sweden with the highest standards and finest ingredients with respect and care for the skin. Our products have undergone safety assessments in accordance with the Regulation of the European Parliament and the Council on Cosmetic Products. Our products are safe, pigmented and lasting according to our high quality guidelines to ensure maximum performance for you.

The Swedish climate is rough to your skin – it gets cold, warm and snowy, sometimes at the same time! We need to take good care of our skin. Base of Sweden’s products are created to respect - and care for your skin.