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Hej! Welcome to BASEOFSWEDEN! 

BASEOFSWEDEN develops makeup made to perform. We are a Swedish brand focused on making the best base products adapted to your active lifestyle. 

BASEOFSWEDEN was launched in 2019 with the vision that your makeup should function like a second skin layer and blend in naturally with your active lifestyle. Our star product, The Base foundation won the Cosmoprof Beauty Award for “best makeup product 2019” at the world´s biggest beauty fair Cosmoprof in Bologna, Italy.

Our mission is to create the best base makeup products. Our products are gentle to your skin, with skin-boosting ingredients creating long-lasting results. Our journey as a brand has just begun and our aim is to deliver a long-lasting impact on people’s lives with our products. 

We promise to be a people company before we are a product company. Therefore, we will never compromise on the purpose of our products and we will always focus on creating cosmetic solutions for active life choices. We simply want you to spend more time living life!  Follow our journey and see what we are up to: BASEOFSWEDEN

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Cosmoprof Awards is one of the world´s largest beauty awards. Thousands of brands compete with their beauty products to win the prestigeous awards. The competing products go through several stages of evaluation by makeup professionals. Our The Base Foundation was awarded for Best Makeup Product 2019. 

The Beauty & Wellness Awards, run by Beauty Insider, tests each one of the 600 competing products during three months. Everything in the Beauty Awards has been vetted by a team of experienced judging panels which includes our VIP Trial Team, Editorial team, and chosen reviewers. After spending countless hours of deliberations, the winners were chosen based on efficacies of their product, packaging, customer reviews, R&D, ingredients and their efficacies and more. Our The Base Primer was awarded for Best Natural / Organic Makeup 2021

Skönhetsredaktörernas Beauty Oscars is a Swedish Award hosted by Skönhetsredaktörerna who awards products that have impressed them during the year. A winning product delivers on its promises and creates a sense of glamour. It is a product that you constantly want to use over and over again. All products need to have a connection to Scandinavia. 

The Base Primer was awarded a Beauty Oscar for Best Ecological Product. ”Baseofsweden follows up their successful foundation with a primer that delivers everything you could hope for in terms of both texture and result on the skin."