Base of Sweden develops makeup made to perform. We are a Swedish brand focused on making the best base products adapted to your active lifestyle. 

Base of Sweden was launched in 2019 with the vision that your makeup should function like a second skin layer and blend in naturally with your active lifestyle. Our star product, The Base foundation won the Cosmoprof Beauty Award for “best makeup product 2019” at the world´s biggest beauty fair Cosmoprof in Bologna, Italy.

Our mission is to create the best base makeup products. Our products are gentle to your skin, with skin-boosting ingredients creating long-lasting results. Our journey as a brand has just begun and our aim is to deliver a long-lasting impact on people’s lives with our products. 

We promise to be a people company before we are a product company. Therefore, we will never compromise on the purpose of our products and we will always focus on creating cosmetic solutions for active life choices. We simply want you to spend more time living life!  


One of the world’s largest and prestigious beauty awards in the world with 3200 other competitors. The competing products go through several stages of evaluation by 30 jury professionals. The Base Foundation won the award for best makeup product. 

The largest beauty community in Asia with 600 competing products during three months. Awards has been vetted by a team of experience judging panels which includes our VIP Trial Team. The winners were chosen based on efficacies of their product, packaging, customer reviews, R&D, ingredients and innovation.The Base Primer won the award for best ecological / natural makeup product. 

Hosted by Skönhetsredakötrerna, Aftonbladet. A winning product is a product that you constantly want to use over and over again. “Baseofsweden follows up their successful foundation with a primer that delivers everything you could hope for in terms of both texture and result on the skin.”

With a record 106 416 votes in 2021. Cosmopolitan Beauty Awards 2021 present you the best cosmetic favourites that received the most votes in the sixth year of the Cosmopolitan beauty awards.The Base Primer was awarded second prize for its unique organic formula. 

Exclusively for approximately 1500 exhibitors and is divided into several categories. 
The selection of winning products takes place online on the Beauty Forum social networks and offline via an expert jury and online voters. The jury focus particularly on effectiveness and benefit. The Base Foundation won the award for best makeup product.