The Base Primer

1 review
399 kr


Want to create that natural-looking glow or make your makeup last longer? The Base Primer is a perfect choice! Our 100% organic facial primer is boosted with vegetal collagen, has a cooling effect on the skin and minimizes your pores.

Skin-boosting ingredients (shea butter, argan oil, and vegetal collagen) will help your cells stimulate your collagen production and increase elasticity and radiance. This primer has a peachy color that will make your skin look more healthy

The Base Primer suits all skin types, including sensitive skin. It is dermatologically tested for daily use.

  • Pore refining 
  • Natural glow
  • Velvety finish 
  • Vitamin E & C
  • 100% organic 
  • 98% natural  
  • Vegan 
  • Cruelty-free

Beauty tip: for a glowing makeup base, simply mix a few drops of The Base Primer with The Base Foundation and apply onto your skin. 



Our unique formula doesn’t contain toxic ingredients and we want our customers to enjoy vegan, cruelty free production.

Aqua (water), Octyldodecanol, Glyceryl stearate, C12-15 Alkyl Benzoate, Cetearylalcohol, Polyglyceryl-3 stearatese, Silica, Butyrospermum parkii (shea) butter, Propylene glycol, Ricinus communis (castor) seed oil, Phenylpropanol, Ascorbic acid, Cellulose gum, Oenothera biennis (evening primrose) oil, Prunus amygdalus dulcis (sweet almond) oil, Tocopheryl acetate, Caprylyl glycol, Decylene glycol, Pentaerythri-tyltetra-di-t-butyl, hydroxyhydrocinnamate, talc. May contain: CI 77891 (titanium dioxide), CI 77492 (iron oxides), CI 77491 (iron oxides), CI 7499 (iron oxides). 

35 ML / 1.2 OZ 

Made in Italy

Customer Reviews

Based on 1 review
Naturlig makeup som funkar!

Jag har testat flera naturliga makeupproducts innan men brukar ofta bli besviken på att de inte sitter lika bra som mer syntetiska primern, men denna är faktiskt helt otrolig!! Den rullar inte av huden, fick höra att det är pga den är silikonfri. Nog därför min hud ser mkt bättre ut också! <3 Tycker mina porer ser mindre ut och min rodnad på ena kinden har minskat. Rekommenderar den här.


Up To 72 Hour Wear

Our performative formula is designed to last long.


The Base has SPF30 to protect your skin from the sun. 


You can shower, swim and wash it with soap, it will stay on. The Base is climate-adaptive and even salt water-proof. 


No more stains! We have overcome one of the biggest struggles that customers might face - transfer to clothes. Once dry, our product will not leave any marks.


You won’t want to skip your workouts anymore - The Base outlasts it. It stays in place, no matter what you do!


The Base is talc-free, it does not clog your pores so your skin can breathe.


The coverage is your decision. Simple as that.

Dermatologically Tested

The Base is suitable for all skin types and sensitive skin.



Every special formula requires special attention. How to apply ours?

1. Start off by cleaning your skin - it will help you avoid pore clogging.

2. Apply a moisturizer and/or The Base Primer for best results. 

3. Apply a small amount of foundation into your skin, one area at a time, using your fingers or a damp makeup sponge. It’s best if you do this process fast - the product sets quickly

4. Enjoy if you’re done, or settle for 60 seconds before adding another layer or other makeup products. 

Light Coverage. Use your fingers, a damp makeup sponge, or the customized Application Brush to quickly work the foundation into your skin. Mix it with an oil-free moisturizer for light coverage.

Medium coverage. Let the first layer set for 60 seconds. Apply the second layer by gently buffing or dabbing it on to your skin in your favorite way.

Full coverage. Apply up to 3 layers of foundation by adding more product to the areas that need additional coverage.

To remove The Base we recommend using The Makeup Remover made out of natural oils boosted with vitamins.


It is always a struggle to choose a shade, especially online. But don’t worry! We have implemented a “Shade Guarantee” policy: just drop us a DM on Instagram or our e-mail and we will help you choose the one. In case the shade doesn’t fit you, we will send you a new one!

to remove this foundation you need:

The Makeup Remover


The Makeup Remover

220 kr