The Base Foundation

1 review
396 kr



Say hello to your new, flawless second skin! The Base Foundation formula is uniquely designed to function in all conditions. It doesn’t matter if you’re going to workout or having a dinner party. It will withstand sweat and moisture without clogging your pores and is guaranteed to last all day. Yes, you’ve heard it right - you won’t need to continuously reapply it!

Our award-winning foundation is known for long durability, skin nourishing ingredients and buildable coverage. The Base creates a smooth, moist surface on the skin allowing you to achieve any result that you love - from a natural matte finish to a full coverage look. 

The Base comes in 12 shades and can be used for both your face and body. It is made for all skin types and is dermatologically tested for daily use. 

  • Lasts up to 72 hours
  • Water-proof 
  • Transfer-proof 
  • Sweat-resistant 
  • Vitamin E
  • Vegan
  • Breathable 
  • SPF30 
  • Fragrance-free 
  • Cruelty-free

Beauty tip: instead of using soap or most other makeup removers, consider pairing The Base Foundation with our customized remover for a complete and convenient experience! 



Our unique formula doesn’t contain toxic ingredients and we want our customers to enjoy vegan, cruelty free production. 

Isododecane, Trimethylsiloxysilicate, Dimethicone, Ethylhexyl methoxycinnamate, Trihydroxystearin, Tribehenin, Disteardimonium hectorite, Stearalkonium hectorite, Ricinus communis seed oil, Phenoxyethanol, Propylene carbonate, Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, Tocopheryl acetate, Ethylhexyglycerin. May contain: CI 77891, CI 77491, CI 77492, CI 77499. 

35 ML / 1.2 OZ

Made in Italy

Customer Reviews

Based on 1 review
Tips för oss som tränar

Trodde helt ärligt inte att den skulle sitta så bra som ni sa men foundationen sitter faktiskt kvar på mitt fyspass på lunchen och sen hela dagen!! Gillar starkt att den har SPF30 oxå!


Up To 72 Hour Wear

Our performative formula is designed to last long.


The Base has SPF30 to protect your skin from the sun. 


You can shower, swim and wash it with soap, it will stay on. The Base is climate-adaptive and even salt water-proof. 


No more stains! We have overcome one of the biggest struggles that customers might face - transfer to clothes. Once dry, our product will not leave any marks.


You won’t want to skip your workouts anymore - The Base outlasts it. It stays in place, no matter what you do!


The Base is talc-free, it does not clog your pores so your skin can breathe.


The coverage is your decision. Simple as that.

Dermatologically Tested

The Base is suitable for all skin types and sensitive skin.



Every special formula requires special attention. How to apply ours?

1. Start off by cleaning your skin - it will help you avoid pore clogging.

2. Apply a moisturizer and/or The Base Primer for best results. 

3. Apply a small amount of foundation into your skin, one area at a time, using your fingers or a damp makeup sponge. It’s best if you do this process fast - the product sets quickly

4. Enjoy if you’re done, or settle for 60 seconds before adding another layer or other makeup products. 

Light Coverage. Use your fingers, a damp makeup sponge, or the customized Application Brush to quickly work the foundation into your skin. Mix it with an oil-free moisturizer for light coverage.

Medium coverage. Let the first layer set for 60 seconds. Apply the second layer by gently buffing or dabbing it on to your skin in your favorite way.

Full coverage. Apply up to 3 layers of foundation by adding more product to the areas that need additional coverage.

To remove The Base we recommend using The Makeup Remover made out of natural oils boosted with vitamins.


It is always a struggle to choose a shade, especially online. But don’t worry! We have implemented a “Shade Guarantee” policy: just drop us a DM on Instagram or our e-mail and we will help you choose the one. In case the shade doesn’t fit you, we will send you a new one!

to remove this foundation you need:

The Makeup Remover


The Makeup Remover

176 kr 220 kr