INSPIRE ME!

Summer time: get that summer glow!

Summer time: get that summer glow!

Summer is the perfect time to experiment with your makeup. Our advice is to go wild! Makeup is an art and you are the artist! Of course there are a...

How to exercise-proof your makeup routine

Did you know that regular exercise is one of the keys to healthy skin? When you exercise, the blood flow increases. This helps nourish the cel...

How to take care of your skin in the summer!

How do you best take care of your skin during summer? After talking to all the biggest makeup artists out there it becomes very clear. The number o...

Makeup for the body - instant tan or cover up?

Self-tanning in all its glory, but it is usually a little more complicated then it first seems and achieving an even tan requires several steps o...

Sunscreen 101: SPF explained!

With the summer season comes warm days in the sun, bbq’s with friends and lazy days at the beach. But there is not only fun in the sun. With sunshi...

Summer Makeup 101: Waterproof your summer look!

Pool season is finally here, thus it’s a perfect time to waterproof your makeup bag with a bullet proof foundation that will keep up with wherever...

Product in focus: The Base Primer

What is the main function of the primer? And do you really need it? Well, as the name suggests, a primer “primes” or optimizes the skin surfac...

What skin care products do you need?

What are the skin products you really need? Finding the right skin care products for your skin based on your skin type may seem like an endless jou...

What skin type do you have?

Knowing your skln type is crucial when it comes to finding out what skincare and makeup to use! Without knowing your skin type you will probably en...

Do you have dry skin?

Makeup artist Erica Monteiro shows us how you easily can boost your skin when you feel it is too dry and how to create a full coverage makeup base ...

Who are BASEOFSWEDEN?

BASEOFSWEDEN develops makeup made to perform. We are a Swedish brand focused on making the best base products adapted to your active lifestyle. B...

BASEOFSWEDEN Global Ambassador Victoria Silvstedt will host a talk at Cosmoprof 2020!

We are very excited to announce that our Global Ambassador Victoria Silvstedt will be one of the speakers during the Cosmo Talks event; part of wor...